Webjet OTA increases revenue/search by 125% with Trip Ninja

How Australia’s leading Online Travel Agency used Trip Ninja’s FareStructure solution to realize a significant uplift in revenue per search and increase conversions.

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International, Multi-City Itineraries

Unlock enhanced travel opportunities with Trip Ninja's FareStructure technology, initially optimized for 3-segment trips and beyond.

Customer-First Content

Elevate customer satisfaction with Trip Ninja's adaptable software, optimizing results with over 1000 varied price points.

Revenue Management

Harness substantial savings and elevate revenue with Trip Ninja's sophisticated revenue management system, leveraging the power of split-ticketing technology to boost Revenue per Search.
“We are really enjoying working with the Trip Ninja team and collaborating to find better fares to save our customers money. Their innovative solutions are re-shaping fare shopping around the globe.”
Dave Galt, CEO, Webjet OTA
125%
Increased revenue per search
67%
of trips with better fares than the GDS
30%
Decrease in average fare

The Opportunity

Webjet OTA, the top OTA in Australia with a 3% share of the international outbound market, aims for a 10% market share in international outbound flights, with approximately 10% of total flight searches being international multi-city.

Following Webjet Limited's acquisition of Trip Ninja in 2021, they integrated FareStructure technology to enhance customer acquisition by significantly lowering fares on ex-Australia multi-city trips, opting for Trip Ninja's technology due to its sophistication, ease of use, and quick implementation, leading to the decision to acquire the company rather than develop similar technology in-house.

The Opportunity

Webjet OTA, the top OTA in Australia with a 3% share of the international outbound market, aims for a 10% market share in international outbound flights, with approximately 10% of total flight searches being international multi-city.

Following Webjet Limited's acquisition of Trip Ninja in 2021, they integrated FareStructure technology to enhance customer acquisition by significantly lowering fares on ex-Australia multi-city trips, opting for Trip Ninja's technology due to its sophistication, ease of use, and quick implementation, leading to the decision to acquire the company rather than develop similar technology in-house.

The Trip Ninja Difference

Unlock pricing opportunities with FareStructure, Trip Ninja's multi-city product, leveraging split-ticketing to generate superior fares compared to traditional GDS search results

Discover up to a 30% reduction in average fare with FareStructure, for significant cost savings and enhanced customer conversion rates

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Maximize Revenue per Search with Trip Ninja's machine learning-powered revenue management system, optimizing pricing for each trip to capitalize on cost reductions surfaced by FareStructure

“We’re thrilled with how Trip Ninja’s technology uses our existing content to provide incredible pricing on appealing itineraries, all while helping drive up our revenues”

Andrew Bell, Flights Product Manager, Webjet OTA

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